Should I buy an eBike online or from a local dealer?

Online brands (Rad, Lectric, Aventon, Ride1Up) offer significantly lower prices by cutting dealer margins — often $500-$1,500 cheaper for comparable specs. Local dealers (Trek, Specialized, Giant) provide test rides, professional fitting, local service, and immediate support if something goes wrong. For budget buyers comfortable with basic maintenance, online is excellent value. For riders wanting full-service support, local dealers are worth the premium.